Shakira Damji

Semble Health

Senior Product Designer, 2021-09 - Current

Software design, complex user journey mapping, Productboard and Pendo champion, coaching, agile development, accessibility, design Systems, user research and testing, project planning, UX workshops and training

Semble is a software prioduct used by private GPs, consultants and hospitals to manage their business and store patient data. The system includes appointment booking, invoicing, storing electronic health records and analytics. It's also integrated with multiple labs, pharmacies and with Compucare. The nature of the software requires detailed knowledge and complex user journey mapping for each project. As the only Product Designer in the company delivering tested designs to 4 agile delivery teams is a key responsibility.

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Citizens Advice - Casebook

Senior Product Designer, 2020-08 - 2021-09

Software design, design systems, accessibility, UX prototying, research and testing, user journey mapping, Agile development, line management

Citizens Advice is a national charity that works with a network of local offices in around 2500 locations across the country. Trained advisors help with issues such as housing, debt and benefits. Worked as a the senior designer on their internal software product Casebook - a case management system for centrally storing client

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Citizens Advice - Design System Team

Mid-weight UX Designer, 2019-07 - 2020-08

Design systems, accessibility, UX prototying, research and testing, A/B testing, user journey mapping, agile development, line management

Intially worked on the team tasked with developing an accessible design system for their 3 main sites. Played a key role in conducting an accessibility audit of the public website. Findings were used to develop a design system that will improve the accessibility of around 2000 advice articles. The site has also seen an improved load time of 37% for migrated content.

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Shed Collective

Lead UX Designer, 2017-05 - 2019-01

Client workshops, client management, UX prototying, user research and testing, user journey mapping, mentorship

The Shed Collective are a small creative agency with a variety of projects and clients. Clients they work with include NHS Camden CCG, Bruton Lloyd and Egon Zhender. Worked on a variety of different projects including responsive websites, internal systems and marketplace apps.

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Golin Digital

UX Designer, 2015-07 - 2017-05

Sitemapping, information architecture, client workshops, wireframing, UX prototying and user testing, UX reviews, user journey mapping

Golin are a creative agency who focus on PR and digital. They work with clients such as Unilever, Kraft Heinz and Tesco. This initial role provided a solid foundation in UX Design.

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