Design
leader.
10+ years Healthtech, AI, SaaS.10+ years
Healthtech,
AI,
SaaS.
Design sits at the intersection of art, storytelling and data. I look for the patterns before anyone else does.
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Many years ago I fell in love with Dear Data - Giorgia Lupi and Stefanie Posavec's project of turning a year of ordinary life into hand-drawn data. Drawing on their work as inspiration I created my own visualisation, representing a year of my own health, wellbeing and hobbies.
I believe design lives at the intersection of art, storytelling and data. I lead by looking for the patterns before anyone else does, and using data to bring the clarity needed for rapid decision making.
I build relationships I can draw on when it matters most, turning plans into stories people can get behind. Ultimately, I execute on highly ambiguous, 0-to-1 projects by rallying the resources needed to make it happen.
In the past few years I've helped lead an AI transformation, scaled a solo design practice into a high-impact team, supported international expansion, and delivered measurable gains in NPS, adoption and product-market fit.